With every For Better, not Worse (FBNW) shirt sold, a bag that groceries goes to a son in need.

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“My two main goals space to make an impact on kids’ lives and also various other companies to see how they deserve to make a rewarding business while giving back to the community,” claimed FBNW founder Patricc Reed, who began the Los Angeles–based agency after leave his previous place as to work director and also partner that Groceries Apparel.

FBNW is do in Los Angeles using locally sourced materials. Created from jersey knit, tri-blends and also cotton, the collection consists of simple graphic tees, tanks, hoodies and sweatshirts the come in black, white, heather gray and sand colorways. Every piece has a positive message, a phrase or affirmation embossed across the front.

After leave Groceries, Reed to be looking to launch a business with a philanthropic mission.

After speaking through an administrator in the Pasadena Unified college District, Reed learned the while there space programs to provide children with school lunches or great supplies, many kids lack sufficient food at home to eat over the weekends, holidays and summer, especially.

For every FBNW shirts sold, the company donates a bag that groceries to a kid in need.

FBNW teamed up v the Pasadena Unified institution District and also a below department dubbed Families in change (FIT), which gives outreach, services and also assistance to family members in need.

“Every public institution in that district other than one is a ‘title one,’ which classifies them together low income,” Reed said, including that he’s expanding the regimen to encompass Los Angeles County institutions as well.

Reed works through FIT come identify families in need, and food drops are arranged about two weeks before the autumn date.

“I look in ~ my sales documents for the number of shirts sold because the ahead drop. Ns then give that number to families in Transition.”

FBNW organized its first food drop on in march 5, as soon as Reed and also a team of volunteers distributed 212 bags that groceries. Reed did all the shopping. Each bag contained oatmeal, a deserve to of vegetables, a fill of crackers, soup, ramen noodles and a granola bar.

“In our first food drive, we were lucky enough to get Whole Foods come ,” Reed said. “They loved the idea for this reason they donated second item to placed in ours bag and the bag itself. Following month we are going to host a pop-up in the Pasadena totality Foods store, which wake up to fit ours demographic. That’s part of mine goal. I want companies to see what we room doing so they contribute as well.”

Reed plans to begin by distributing food 4 times each year with plans to rise the number of food drops together the agency grows. Eventually, he wishes to be distributing hundreds of bags of food weekly across multiple urban nationwide.

FBNW is planning come distribute much more than 550 bags at the following food fall on June 4.

“We still have a couple more weeks to increase that number. ns happy with where we space for the June drop thus far,” Reed said.

FBNW displayed at its an initial trade show, the consumer marketplace Unique LA, hosted recently at the California market Center in Los Angeles.

“I started looking at profession shows, and I was into their . I figured we need to attend and shot to sell to reach our June goal ,” Reed said.

Reed additionally opened increase sales to wholesale accounts, landing orders from Sodo and Dungarees. Everyone price points variety from $17.50 come $20.50.

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The next step is to produce a new website for FBNW, i m sorry Reed—the company’s only employee—expects to it is in live in a few months.

“At the end of the day, it’s no solely around the product or the brand yet how that distribution makes an impact,” Reed said. “So far, the solution has been amazing.”